Why You Should Create Amazon Bundle Products

Hey… did you know I’m creating bundle products to sell on Amazon? I’ve started creating two different “models” of bundle products. One type is using public domain content in combination with physical products I buy… and the other is just bundles of physical products.

I want to share with you the “steps” to create a bundled product – I will share all of that info and an example of one of my own bundled products over the next week.

First I want to share some “ideas” about the “Why” you should be creating this type of product yourself to sell on Amazon.

Why Creating Bundle Products Is A Good Idea

Creating bundled products is not new… Gift Baskets are a great example of a “product bundle”. Some creative genius goes out and gathers up a bunch of related (complimentary) items and packages it up in a nice neat “gift basket or box” and makes a profit.

One of the way’s to “grow” our Amazon business is to get creative and get out of the way of most of the competition.

• You can combine coffee filters with a coffee maker – that’s a bundle.
• You can add a recipe booklet with a cooking utensil – that’s a bundle.
• You can bundle travel sized products.
• Twirling baton with a how to twirl DVD (Cindy – didn’t catch her last name)is popular at Christmas.

Lisa Suttora mentioned in a recent radio show that creating a bundle is like doing the work for your customers as a personal shopper. She also says that creating bundles is fun and exciting and that we are giving value to our customers.

Chris Green also mentioned that adding batteries to a product is not a bundle.

You must do what you can to stand out from your competition – and prevent them from piggy-backing on your product page. This may still happen – but by then we should already be moving on to new product bundle ideas.

I was walking through Walmart the other night and started to write down ideas for bundles… my hand got tired after about 40 and I think I actually came up with over 100 in my head.

I’ve started to buy things for some of these bundle ideas… I spent some time at these stores:

• Dollar Stores
• Thrift Stores (yes – bulk “new in package” products)
• Walmart

Plus… I’ve been online scouting for some “filler” products.

The idea (for me) is to find great related products that I can bundle for a better return on investment in time/money than I could realize if I sold them one at a time. In fact I just wouldn’t sell most of these products as is.

For instance:

• I don’t want to sell Party Napkins… by themselves. I will create a party bundle…
• I don’t want to sell a garden trowel by itself. I will create a gift for gardener’s bundle.
• I don’t want to sell a children’s cartoon character themed plastic cup. I will create a mealtime theme bundle for kids.

See what I mean? I can buy several small products – each for a $1 and instead of selling them on Amazon for $5 and making about $1 profit. (Plus – all the time to list and label each of these small products).

I can take 5 (for instance) products – pay $1 each – total $5, and bundle them into a product that sells for $25 on Amazon. Each bundle should give me about $15 profit. (give or take)

The extra time is in creating a product page (once) and packaging up the bundle.

The topper (the thing that gives me a rush) is that no one else will be competing with me head to head on this product.

You can listen to an entire hour of FBARadio about Creating Bundles. Look for Past Recordings – 01/13/2012 date.

Next time I’ll show you some of my latest bundles I’m creating and then I’ll walk you through the steps for creating a bundle and a Product page on Amazon.

“The money is made in the sourcing, not the shipping”… Always Be Sourcing!

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