I’ve been banging my head on the desk for weeks. I lost (I mean O income) one entire income stream this month. What would you do?
Many – so many it’s hard to count – I’ve seen internet marketers (newbies) give up. They can’t (or won’t really work at it) make a significant amount of money…. enough to make a huge difference in the family budget.
I shout from the mountain tops (Often) – Don’t put all your eggs in one basket! In other words – don’t count on ONE thing to make your “forever” income stream.
Here is my story:
Several years ago I wanted to have a “good” affiliate program for my “Painting Video Products”. They sell consistently… but I thought if I could get a small sales army of like minded people to promote the video’s – we all would have a nice (larger) steady stream of income.
Setting up an affiliate program – that works well – and – is easy for me to figure out – is difficult. I’m not very “geeky” with code and such.
Several times over the last few years I’ve outsourced the project and it’s amazing… but I couldn’t find anyone who could “get it right”. So…. a few months ago – I hunkered down and did it all myself.
In the meantime – I also had new sales letters written and sales pages designed that are very professional and look great!
Side Note – Looks great from an internet marketing stand point – does not always mean better sales.
Plus – at the same time – I was switching all the sales buttons from Paypal to Clickbank (as Clickbank is my choice for an affiliate system)
About 30 days ago – all these things came together and were put into place. (Remember – I changed a bunch of things all at once).
And about 30 days ago – ALL sales stopped. I mean NOT ONE SALE!
Traffic was the same to all the sales pages. It was not a traffic problem. About half of the traffic to these sales pages comes from direct traffic anyway – (links from blogs, articles and emails).
What? What? Why? Oh – My – Goodness!
I’ve been working on this problem for days and days…. with out a solution.
Finally – I asked my business partner Logan – (Our business has nothing to do with my video business)… and he told me to take everything back to “when it was all working”.
Now – that may seem like an idea “I” should have had. But my Blond was showing – and it never occurred to me.
I spent all day (yesterday) working on “taking it all back to square one” (a job easier said than done)…. and guess what?
I made a sale this morning. Go figure.
The moral of this Lost An Income Stream Story:
- Don’t delete old sales letters – save them on your hard-drive.
- Don’t change a “bunch” of stuff all at the same time – make incremental changes so you “know” what doesn’t work.
- Make sure you have Google Analytics code on every page… so you can see what is working and what is not.
- Don’t – DON’T have just ONE income stream.