We all know that we have to give to get – right? We should offer something for free in exchange for an email address… but what should you have in your free report?
We are still continuing with Alyssa Avant’s Adventure in to the IM marketing niche:
I’m thinking of doing a special report to give away called 7 MUST HAVE EBOOK PIECES – and explain those. What do you think?
Wondering when I should reveal this site – after I get the ebook ready?
I like your idea for the special report. (don’t like the title)
7 Tips For A Professional Looking eBook
7 Must Have Special Report Ingredients
Since you are going to be focused on the creation process of professional looking reports and ebooks… make sure that you have your freebie report ready to give away. Of course it will include all the “7 parts” as a good example.
I would skip affiliate links in the text… BUT – I would find a good place to become an affiliate for “ebook and report” graphics and then add that to the end of the report. (Plus – I think that is one thing that is missing in your “must have” list. We all need to know when and where to put in the “I recommend This” page)
Also I like the ebook title you suggested and agree about a recommended resources page. So. .. Should I combine some of the others so I have an even 7?
Graphics & Borders
Recommended Resources Page
Headers and footers
What do you think?
Combine the page numbers with “footers” as it goes hand in hand… That will make a nice “7” (I like odd numbers).
When you send the email with the link to the .pdf… make sure and ask if they need to learn more about something. This will give you a good list to use when creating your “paid for” products.
Ok I will have to get to work on the ebook. My next question is this. . . I have seen some site have a sales type page as the “front page” and an optin for the ebook, then at the bottom have the words, “Take Me To the Main Site”. Should I do this? Here’s an example: http://internetmarketingsweetie.com or should I just put the offer in the sidebar of the blog and call it a day?
Keep it simple… Really!
Do your best “stuff” in your free report. Do a great job getting people to sign up for it right in the Aweber box. (I call it the “tiny sales letter”) – And let’s see what happens.
You will never get everything just perfect – “EVER”… so trial and error is always the motto. Keeping it easy and simple makes it “easy and simple” for you to get it done. 🙂
p.p.s. I believe that Melissa is very smart – and learned from some very smart people like Alice Seba, Tiffany Dow, Lynn Terry and Nicole Dean. But – I don’t believe we have to do it all at once. Okay?
Ok you mentioned a recommended resources page for my freebie / guide. What resources should I put there? Should I research ebook resources? Just curious.
What would be really helpful to someone who is struggling to get their first ebook written?
How would they know they did it right? How would they know if it looks good and reads well?
How would they know when to stop “overthinking” and trying to make it all “perfect” and know that it’s “good enough”?
How do you feel right now knowing you can send me questions and “drafts” and that you have someone to tell you it’s “good enough”?
Now…. take those thoughts and see if you want to offer a small service??? Get it??
Are you suggesting I offer consulting?
It’s a thought!!! It’s not passive (I know that’s what you are after)…. but you could offer a “good enough to publish” service. You charge $100 and you give a read through and critique.
I thought I’d give you something to think about. 🙂
So…. if I were reading your free guide and I got to the end – what would be the “burning” “hair on fire” question I needed answered now?
I love the idea of the consulting. I’m trying to figure out where I am going to offer what. . . can you make it clear as to what my client’s “path” would be?
Finally, I shared my ebook with a friend who is a newbie her most burning question was “how do I get started?”
So what do you think?
Consulting can be a good add on. You may or may not get a ton of business… but it never hurts to try. You won’t know if it will work unless you put yourself out there.
And… the most burning question ” How Do I Get Started?” Started What????
Let’s start at the end and go backwords. . . you asked what my clients most burning question would be after reading my ebook. I asked a friend who is a newbie to ebooks to read it and she said her most burning question was “How do I get started?”