Debra Conrad

It’s pretty easy to use banner or button ads on your website.

They seem to look nice, but do they help you get the sale?

Are you selling to your customers?

Do they get an “aha moment” when they see a banner ad?

Probably not.

Think of banner ads as the spice in your affiliate diet.

Sprinkle them around, but for a heartier helping of sales, you’ll need something more solid!

Learn to give your visitors longer, more descriptive pre-sales articles.

Revamp your affiliate advertising using these simple steps:

Pull the Reader in

To convince your audience that your text is worth reading, make your first sentence or two very interesting.

• Make a bold statement, say something seemingly ridiculous, or appeal to your prospect’s emotional side.
• Then, tie this grabber in with the rest of your copy.
• What is the product you’re advertising?
• What does it do?
• Directly after your grabber, give a compact explanation of your product.
• Keep this explanation short, while still being very clear.
• This should still be a very short section of your text.

Explain the Product’s Significance

What will it do for me?

By writing your own copy, you can directly target your unique audience.

Make the most of this opportunity! Clearly explain how your readers will benefit from this product.

No one knows your audience like you do. Suggest a variety of product uses just for them, and give examples. This is the time for details – make this section long and rich.

Tell the Reader to Make a Purchase

You’ve come so far – you’ve laid out exactly what the product is and how it will help your unique audience. Now, seal the deal – tell your readers to purchase the product! Include your affiliate link in this section.

This step may sound strange, but it’s necessary. Often, people hear about a product and are genuinely interested, but fail to actually make a purchase.

A clear call to a simple action cuts down on buyer ambivalence. Don’t be pushy – just change your verb tenses to the imperative. Instead of:

“If you think that you fit this profile, you might want to think about buying this product.”

Say: “Click here to order today.”

Really… you have to “tell someone to buy”.

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Most of this article was written by Tom Kulzer (AWeber CEO).

Don’t know what Aweber is?

It’s a service that helps you send engaging email newsletters to your opt-in subscribers. And… it’s so much more.

I couldn’t live without my Aweber service. I have a ton of email subscribers and lot’s of lists. How else would I keep it all under control?

Plus… Aweber really helps me keep out of trouble by not be labeled as a “Spammer”.

Click Here to read my Aweber Review.

Want to give it a test drive? Just fill out your name and email address in the boxes below to see why I love Aweber!

What Is An Email Subscriber Announcement List?

Members of his New PLRSO Club gush
“I can’t believe it’s free to join!“

I signed up for this PLR service from Jimmy D. Brown several months ago… and all I can say is WOW!

Jimmy shares some of his “own” best content that I’m free to change up anyway I want.  Of course – it’s mostly internet marketing related… but that’s okay. I can use all the PLR for that niche I can get my hands on. I love it all.

One tip that I never really thought about using… was an eMail Subscriber Announcement List.  Of course… the PLRSO Club is just that sort of list. I don’t get an email from Jimmy (usually it’s from Nicole Dean – his affiliate manager) about new PLR unless he has something to sell.

So… I wanted to learn what types of Announcement Lists I could use in the same way. (Always follow the Big Dogs… they are successful for a reason).

Jimmy has shared the Scoop here:

How To Create A “Buyers Only” List
By Jimmy D. Brown, http://PLRSO.com

Content is king. It gets to wear the crown. And sit on the throne. And rule the world. When it comes to establishing credibility, gaining trust and producing sales, content is royalty.

While I would never suggest abandoning the concept of delivering high quality content to your subscribers, there
is another type of list composed of subscribers who couldn’t care less about content.

“What is this type of list?” you ask.

- > The “announcement list”.

I’ve been teaching about the “announcement” list since at least 2002 (on record at an event). And, yet, it’s a widely untapped asset in most email marketing circles.

The main reason is: nobody’s teaching it. And so, nobody knows anything about it, let alone how to effectively
create one of these lists.

So, we’re going to revisit it.

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What Is An “Announcement” List?

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DEFINED: An announcement list is a list whose sole purpose is to “announce” (I.E. Inform, notify) when something new is available for review, consumption or purchase.

In other words, it unapologetically says, “Hey, I just released XYZ. Come check it out!”

Now, at first glance you may be thinking, “Who would join a list that offers no content and only sales pitch?”

If you say it that way, it doesn’t sound too good to me either! That’s why you don’t say it that way. Let’s take a look at HOW to “say it”…

——————-

How About An Example “Announcement” List?

——————-

If you go to this site: http://PLRSO.com you’ll find a textbook example of this concept. PLRSO stands for “Private Label Rights Special Offers” I established this list for the sole purpose of informing people anytime I have a new PLR offer available for them to buy.

That’s it.

I don’t send out ezine articles to them. No newsletters. They don’t get blog posts. There aren’t any special reports.
No content of any kind. What they get, in essence, are sales messages.

And there are already 2,822 subscribers, many of which have already purchased some of the PLR special offers that
have been “announced” to the list.

Why does it work? Let me give you plenty of reasons…

1. I took something that was "in-demand" (PLR) and I allow
 people to get a head-start on the world by knowing about
 new releases FIRST by joining this list.

2. It's not billed as an "announcement list", but rather
 a "Free PLR Club".  Big, big difference in perception.

3. It has it's own domain name, further adding to the
 perceived value and importance to those who join.

4. There is no requirement to buy once you join.  Buy the
 offers that you want, pass on the ones you don't want.

5. A cost example is provided to show what you can
 buy immediately, further illustrating the value of the
 complimentary "membership".

And here’s the big twist that makes this idea of creating an “announcement” list a complete no-brainer…

I allow my affiliates to “give away” no cost memberships to the PLRSO club!

When someone they refer buys one of the offers, they earn a commission. And I get other people to promote and build
my list for me. We all win.

So, you may be thinking…

——————-

What Kind Of “Announcement” List can I Build?

——————-

There are a wide variety of “announcement” lists that you can build. Let’s briefly look at ten of them…

* PLR List. You can swipe my idea and create a list of
private label rights buyers.

* New Offers List. Build a list of people who love your
work and want to be notified any time you have a new
offer available.

* Pre-Launch List. Create buzz and anticipation for an
upcoming new product release by building a pre-launch
list several weeks (even months) in advance.

* Ezine Publishers List. Build a list of publishers who
want to know any time you have a new ezine article
that is available for reprint in their ezines.

* Bloggers List. Another idea is to allow bloggers who
are looking for ready-made content to post to their blogs.

* Industry News List. How about becoming the “go to”
guy or gal to share breaking news about your industry?

* Joint Venture List. Develop a list of partners and
affiliates who are ready to promote anytime you have a
new offer.

* Incentives List. Here’s a great idea – create a list of
people who you offer “incentives” to when they purchase
someone else’s new product through YOUR affiliate link.

* Freebie List. Regularly give away rebrandable content
(reports, articles, videos, etc.) to these subscribers
to earn commissions.

While all ten of these lists aren’t necessarily “buyers” up front, they each can certainly lead to buyers and revenue for you if you implement them.

Content is king. But let’s not forget that there are alot of queens, princes, dukes and earls out there too.

—-
Jimmy D. Brown, one of the most respected marketing teachers online, has been fine-tuning what and how he teaches when it comes to Internet Marketing since 1999. Now you can benefit from those years of experience and also get full PLR rights to many of his best-selling products – at ridiculously LOW prices (I’m talking Ten Bucks).
Run, don’t walk to this website ->http://PLRSO.com

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Are you on an email subscriber announcement list? I’ll bet you are…. and never gave a thought about how to use it in your own marketing campaigns.  I know I didn’t.