Deirdre’s has a B.A. From St. Leo University in Accounting with a minor in marketing. She has been a practicing Accountant for the past 23 years. October of 2011 marked the beginning of her online business, she started with $300 budget and items from around her home.
While maintaining a demanding accounting career and taking care of her home and family (a husband and 3 boys) in 2012, she sold over $26,000, along with receiving a Top Holiday Seller certificate from Amazon. In 2013, she left her accounting profession to run her business full time. We have to agree with her since during this year 2014 her sales Dashboard Year to Date compared to 2013 shows an average growth of 145% in sales.
We are excited to have Deirdre on the show today, we will talk about accounting, the fact that she is “coupon arbitrage” expert, and more…
That’s the subject of today’s entire show: Online Seller Success
Today, Charlene Anderson is helping me answer questions on the air and in the chat room.
Deirdre is an expert user of Inventory Lab, Quickbooks Accounting and Evernote.
We love Evernote and are thrilled to pick her brain for accounting tips!
Selling Categories and Coupon Arbitrage Expert
Having a diversified inventory spread at Amazon – she sources mainly through retail arbitrage, and secondly through liquidation grocery stores, online arbitrage, local thrift, yard sales and craigslist.
Her two main categories of product are grocery and HBA with a close runner up in home-garden & toys. She is also a “Coupon Arbitrage” expert and uses coupons and clearance/close outs to source many HBA and grocery items.
Online Seller Success 6 Month Elite Coaching Program
Currently Deirdre has two groups of 12 Online sellers that are getting close to completing the OSS program. During this 6 month program, 3 have left their jobs to run their businesses full time, and several have tripled their sales and profits in just 4 months into the program.
This is a unique opportunity that focuses on understanding the numbers, and learning to analyze and plan – becoming proactive, rather than reactive. The success of the members of this group and praise for the effectiveness of the program has been overwhelming and heart warming for her.
The program closed off to new members in August…and she has further improved it and structured it to be just as effective, but to offer it to a larger number of sellers with primarily group coaching for up to 75 with full support from her and OSS Alumni staff (other sellers who completed the program and had stellar results).
Wholesale Sourcing: A Step-by-Step Guide for eCommerce Businesses
Two really smart gals have teamed up to write a new book! They talk about it on today’s show.
About the book:
Learn to source products for your eCommerce business from wholesale suppliers. Learn the trade secrets to setting up your business so wholesale suppliers will sell to you. Learn how to read and analyze vendor catalogs to find the most profitable products to sell on Amazon, eBay and other eCommerce marketplaces. Learn to make the most of your time at a trade show and find the products that will put the most money in your pocket. Learn negotiating tactic and how to get an exclusive agreement from wholesalers. Learn to track and manage your sources and work with sales reps. Also included is a glossary, links to business registration and sales tax sites for all 50 states, and much more.
About the authors:
Charlene Anderson is an experienced and respected eCommerce seller and jewelry and textile artist. She started selling on eBay in 1998 and on Amazon in 2002, and has grown her business from a $100 investment to a business that grosses in the mid-six figures … all without employees! Known for her organizational skills, business smarts and enthusiasm, Charlene brings a lifetime of entrepreneurial experience to the table.
Darla Flack has been leading her family run eCommerce business since 2007, selling into the high-six figures. Darla believes success is not well won without bringing others along on the journey. Darla enjoys coaching others using her unique mixture of encouragement, straight talk, strong guidance and humor.
Okay… Have A Great Weekend and Happy Sourcing!
That’s my story… and I’m sticking to it…
Next week’s show…. Scooter Lofton
Listen live to the show Fridays, 2pm ET at http://debraconrad.com/listen