Debra Conrad

These are some of the ideas I shared with this gal:

What cute little “girly” things you have. Sigh… someday I’m sure I’ll have a girl grandbaby to shop for. (fingers crossed)

Anyway… you absolutely must get people finding the pages to shop for your bows directly.

So if I wanted a red and green Christmas bow for my girl… what would I type into Google? It might be “red and green bow” but that would lead me to sites that aren’t really what I’m looking for.

If I typed into Google “Christmas hair bow” or “Christmas hair accessory” that might lead me to more websites that have what I want to purchase now.

If I landed on this page: http://www.littlecansofbeans.com/store/ … sp?One=361
I’m not sure how I would have gotten here or what the accessory really is.

• I see “Featured Product” and “PreMade Red and Green Polka Dot” along with a cute picture of a little bow.
• Now is this a bow for a package? or a bow for decorating? or a bow for a dress? or a bow for hair?
• Why isn’t this bow shown in another graphic in someones hair so I “instantly” know what it is for.
• Plus… The description has a few “features” listed. but nothing that tells me why I should have this bow ordered right now.
• And then you want me to choose “hardware” What??? is hardware and why should I care? Is this a bow to put on a hammer or a screwdriver? Hmmmm.

I’m not trying to be harsh…just helpful. Every page on your site needs to “sell” that product. Plus it should lead me to some other options and ideas that you have on your site. I don’t mean a bunch of links – I mean something like Amazon uses with graphics on everyone of their pages.

Amazon uses something like ” you might also like these” with pictures and short descriptions of several other similar products.

Get the point? Figure out from you analytics or stats which pages are getting the most traffic and/or sales… and start with those pages. Plump them up with products and then get on some forums and start linking to those pages.

Maybe you already know this… but I’ll share with you anyway:

For Google to show your website when someone searches for a “keyword” like “Christmas hairbows” you need to have lots of “words” on your website pages (all pages that are related to Christmas and hairbows). These words need to relate to Christmas and hairbows.

That’s why everyone is suggesting a blog. Because Google loves blogs… and Google Loves websites with lot’s and lots of words that they can chew through and decide what your website is about. Google likes to show “relevant” websites when someone uses them for search.

Wouldn’t “you” like to have your website come up number 1 on Google for every websearch? How will Google know what your site is about if you don’t “tell” them???

Blogging is the easiest and best way to show Google you are the “it” blog for all things hairbows!

So… say you write an article about how your little girl went to a Christmas party. And she wore the cutest little Christmas hairbows to this Christmas party. All the moms were just astonished as how cute your little girl looked in her bows made of Christmas ribbon. They all wanted to know how they could get Christmas color hair bows made for their little girls.

You told them they could go to your website and that they will find lots of styles of hair bows and hair accessories available for really low prices. That you do custom orders and that they can order several styles and sizes all at one time because you have the greatest shopping cart.

See how this one article has all kinds of “benefits” for the busy mom who wants to find something really cute for their girls hair? And you have pictures and a link to the page where they can order the product they want right now? See how helpful you are and how easy you made it to find just what this busy mom wants?

Get it? Good… now go and write lot’s of good stuff!

Do You Know What Makes Great Webhosting?

If you’re a work at home mom like me, (well I was… for years… those boys are grown now) you may also have struggled with finding great web hosting.

It doesn’t matter if your are starting a brand new blog… setting up a sales page for an affiliate product… or you want to just find a hosting company that won’t fail you in your hour of need.

Well, over the years (and many headaches later), I’ve come up with a checklist of essentials that your web host must have before you even consider working with them.

1. Excellent Reliability.

There is nothing more frustrating than finding out your website is down, and has been for hours. Although no time is a good time to have your site down, the timing can be just terrible.

That sinking feeling when you’ve purchased advertising and you know the ad is about to be sent out and
you go to your website for last minute touches and … it’s down.

That is not cool. That is not acceptable.

You must make sure that the web host you select not only has good reliability, but superior reliability. This is your business on the line, not some hobby site. Treat it as such and get hosting that works for you when you need it. But, you can’t just trust a website that says they are reliable. Make sure they can prove it.

2. Superior Customer Support.

When you do need help, make sure that your hosting will provide it. One thing I recommend is to contact support to ask a simple question about the hosting, before buying. That will give you an idea of what the customer service is like before you make a commitment.

Yes, customer service has a difficult job – making sure they do not confuse less-experienced customers, yet, at the same time, also making sure not to talk down to the geek types.

However, you should never feel like you are a “bother” or that your question is not as important as anyone else’s.. or worse, dumb. You should find a web host with superior customer support.

3. The Stats You Need.

Several of the most popular hosts do not offer the web stats that every online business needs. You may not think that you need stats, but, how else are you going to know what is working – and what is not?

You need stats that tell you where your visitors are coming from, how long they are staying, and which pages they are coming in and going from.

Does your web host offer that?

If they have a CPanel as their control panel, they do. Find a web host that uses a standard CPanel.

4. Affordable.

Why spend more if you don’t have to? When looking for a web host, price is always a factor. So, shop around and make sure that the web host you decide upon offers a great price.

5. Room to Grow.

The web host you choose should offer unlimited hosting. This means, that, if you add more websites to your package down the road, the price does not increase drastically for each one. Many online businesses start with one site and grow over time. Can your host grow with you?

6. Bandwidth and Disk Space.

Also, make sure that the host you choose is in the ballpark for bandwidth and disk space. Most programs offer approximately the same amount, but, especially if you plan to add a lot of audio or video, be sure to look into this, as well.

7. A History of Happy Customers.

New hosting companies are popping up daily. Some are being run by a couple of teenagers in their garage. Obviously, that’s not who I want to entrust my business to. Do you?

I want to know that one of the companies I’m choosing has been around a few years, and has a history of happy customers to show for it. I don’t think that’s too much to ask, and you shouldn’t either.

Those are the key features that any web host should offer before you consider doing business with them.

Choosing a web host can be more important than any other decision you make in your online business – if you choose wrong. So, take the time and find a web host that will work with you, and help you to succeed.

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You can see my personal review and why I’m such a happy camper here:

My Favorite (and now only) Blog Hosting Service

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Nicole Dean is co-owner of Mom Webs Hosting – www.MomWebs.com where you’ll find the host that offers everything a work at home mom needs – reliability, unlimited hosting, and customer service that never makes you feel intimidated — all at a price you can afford.

What Is An Email Subscriber Announcement List?

Members of his New PLRSO Club gush
“I can’t believe it’s free to join!“

I signed up for this PLR service from Jimmy D. Brown several months ago… and all I can say is WOW!

Jimmy shares some of his “own” best content that I’m free to change up anyway I want.  Of course – it’s mostly internet marketing related… but that’s okay. I can use all the PLR for that niche I can get my hands on. I love it all.

One tip that I never really thought about using… was an eMail Subscriber Announcement List.  Of course… the PLRSO Club is just that sort of list. I don’t get an email from Jimmy (usually it’s from Nicole Dean – his affiliate manager) about new PLR unless he has something to sell.

So… I wanted to learn what types of Announcement Lists I could use in the same way. (Always follow the Big Dogs… they are successful for a reason).

Jimmy has shared the Scoop here:

How To Create A “Buyers Only” List
By Jimmy D. Brown, http://PLRSO.com

Content is king. It gets to wear the crown. And sit on the throne. And rule the world. When it comes to establishing credibility, gaining trust and producing sales, content is royalty.

While I would never suggest abandoning the concept of delivering high quality content to your subscribers, there
is another type of list composed of subscribers who couldn’t care less about content.

“What is this type of list?” you ask.

- > The “announcement list”.

I’ve been teaching about the “announcement” list since at least 2002 (on record at an event). And, yet, it’s a widely untapped asset in most email marketing circles.

The main reason is: nobody’s teaching it. And so, nobody knows anything about it, let alone how to effectively
create one of these lists.

So, we’re going to revisit it.

——————-

What Is An “Announcement” List?

——————-

DEFINED: An announcement list is a list whose sole purpose is to “announce” (I.E. Inform, notify) when something new is available for review, consumption or purchase.

In other words, it unapologetically says, “Hey, I just released XYZ. Come check it out!”

Now, at first glance you may be thinking, “Who would join a list that offers no content and only sales pitch?”

If you say it that way, it doesn’t sound too good to me either! That’s why you don’t say it that way. Let’s take a look at HOW to “say it”…

——————-

How About An Example “Announcement” List?

——————-

If you go to this site: http://PLRSO.com you’ll find a textbook example of this concept. PLRSO stands for “Private Label Rights Special Offers” I established this list for the sole purpose of informing people anytime I have a new PLR offer available for them to buy.

That’s it.

I don’t send out ezine articles to them. No newsletters. They don’t get blog posts. There aren’t any special reports.
No content of any kind. What they get, in essence, are sales messages.

And there are already 2,822 subscribers, many of which have already purchased some of the PLR special offers that
have been “announced” to the list.

Why does it work? Let me give you plenty of reasons…

1. I took something that was "in-demand" (PLR) and I allow
 people to get a head-start on the world by knowing about
 new releases FIRST by joining this list.

2. It's not billed as an "announcement list", but rather
 a "Free PLR Club".  Big, big difference in perception.

3. It has it's own domain name, further adding to the
 perceived value and importance to those who join.

4. There is no requirement to buy once you join.  Buy the
 offers that you want, pass on the ones you don't want.

5. A cost example is provided to show what you can
 buy immediately, further illustrating the value of the
 complimentary "membership".

And here’s the big twist that makes this idea of creating an “announcement” list a complete no-brainer…

I allow my affiliates to “give away” no cost memberships to the PLRSO club!

When someone they refer buys one of the offers, they earn a commission. And I get other people to promote and build
my list for me. We all win.

So, you may be thinking…

——————-

What Kind Of “Announcement” List can I Build?

——————-

There are a wide variety of “announcement” lists that you can build. Let’s briefly look at ten of them…

* PLR List. You can swipe my idea and create a list of
private label rights buyers.

* New Offers List. Build a list of people who love your
work and want to be notified any time you have a new
offer available.

* Pre-Launch List. Create buzz and anticipation for an
upcoming new product release by building a pre-launch
list several weeks (even months) in advance.

* Ezine Publishers List. Build a list of publishers who
want to know any time you have a new ezine article
that is available for reprint in their ezines.

* Bloggers List. Another idea is to allow bloggers who
are looking for ready-made content to post to their blogs.

* Industry News List. How about becoming the “go to”
guy or gal to share breaking news about your industry?

* Joint Venture List. Develop a list of partners and
affiliates who are ready to promote anytime you have a
new offer.

* Incentives List. Here’s a great idea – create a list of
people who you offer “incentives” to when they purchase
someone else’s new product through YOUR affiliate link.

* Freebie List. Regularly give away rebrandable content
(reports, articles, videos, etc.) to these subscribers
to earn commissions.

While all ten of these lists aren’t necessarily “buyers” up front, they each can certainly lead to buyers and revenue for you if you implement them.

Content is king. But let’s not forget that there are alot of queens, princes, dukes and earls out there too.

—-
Jimmy D. Brown, one of the most respected marketing teachers online, has been fine-tuning what and how he teaches when it comes to Internet Marketing since 1999. Now you can benefit from those years of experience and also get full PLR rights to many of his best-selling products – at ridiculously LOW prices (I’m talking Ten Bucks).
Run, don’t walk to this website ->http://PLRSO.com

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Are you on an email subscriber announcement list? I’ll bet you are…. and never gave a thought about how to use it in your own marketing campaigns.  I know I didn’t.