Just got done having a conversation with a new internet marketer. She has a great looking website and she sells handmade hair bows on her website. She was having a problem with getting people to “find” her website.
These are some of the ideas I shared with this gal:
What cute little “girly” things you have. Sigh… someday I’m sure I’ll have a girl grandbaby to shop for. (fingers crossed)
Anyway… you absolutely must get people finding the pages to shop for your bows directly.
So if I wanted a red and green Christmas bow for my girl… what would I type into Google? It might be “red and green bow” but that would lead me to sites that aren’t really what I’m looking for.
If I typed into Google “Christmas hair bow” or “Christmas hair accessory” that might lead me to more websites that have what I want to purchase now.
If I landed on this page: http://www.littlecansofbeans.com/store/ … sp?One=361
I’m not sure how I would have gotten here or what the accessory really is.
- I see “Featured Product” and “PreMade Red and Green Polka Dot” along with a cute picture of a little bow.
- Now is this a bow for a package? or a bow for decorating? or a bow for a dress? or a bow for hair?
- Why isn’t this bow shown in another graphic in someones hair so I “instantly” know what it is for.
- Plus… The description has a few “features” listed. but nothing that tells me why I should have this bow ordered right now.
- And then you want me to choose “hardware” What??? is hardware and why should I care? Is this a bow to put on a hammer or a screwdriver? Hmmmm.
I’m not trying to be harsh…just helpful. Every page on your site needs to “sell” that product. Plus it should lead me to some other options and ideas that you have on your site. I don’t mean a bunch of links – I mean something like Amazon uses with graphics on everyone of their pages.
Amazon uses something like ” you might also like these” with pictures and short descriptions of several other similar products.
Get the point? Figure out from you analytics or stats which pages are getting the most traffic and/or sales… and start with those pages. Plump them up with products and then get on some forums and start linking to those pages.
Maybe you already know this… but I’ll share with you anyway:
For Google to show your website when someone searches for a “keyword” like “Christmas hairbows” you need to have lots of “words” on your website pages (all pages that are related to Christmas and hairbows). These words need to relate to Christmas and hairbows.
That’s why everyone is suggesting a blog. Because Google loves blogs… and Google Loves websites with lot’s and lots of words that they can chew through and decide what your website is about. Google likes to show “relevant” websites when someone uses them for search.
Wouldn’t “you” like to have your website come up number 1 on Google for every websearch? How will Google know what your site is about if you don’t “tell” them???
Blogging is the easiest and best way to show Google you are the “it” blog for all things hairbows!
So… say you write an article about how your little girl went to a Christmas party. And she wore the cutest little Christmas hairbows to this Christmas party. All the moms were just astonished as how cute your little girl looked in her bows made of Christmas ribbon. They all wanted to know how they could get Christmas color hair bows made for their little girls.
You told them they could go to your website and that they will find lots of styles of hair bows and hair accessories available for really low prices. That you do custom orders and that they can order several styles and sizes all at one time because you have the greatest shopping cart.
See how this one article has all kinds of “benefits” for the busy mom who wants to find something really cute for their girls hair? And you have pictures and a link to the page where they can order the product they want right now? See how helpful you are and how easy you made it to find just what this busy mom wants?
Get it? Good… now go and write lot’s of good stuff! 🙂