It’s pretty easy to use banner or button ads on your website.
They seem to look nice, but do they help you get the sale?
Are you selling to your customers?
Do they get an “aha moment” when they see a banner ad?
Probably not.
Think of banner ads as the spice in your affiliate diet.
Sprinkle them around, but for a heartier helping of sales, you’ll need something more solid!
Learn to give your visitors longer, more descriptive pre-sales articles.
Revamp your affiliate advertising using these simple steps:
Pull the Reader in
To convince your audience that your text is worth reading, make your first sentence or two very interesting.
- Make a bold statement, say something seemingly ridiculous, or appeal to your prospect’s emotional side.
- Then, tie this grabber in with the rest of your copy.
- What is the product you’re advertising?
- What does it do?
- Directly after your grabber, give a compact explanation of your product.
- Keep this explanation short, while still being very clear.
- This should still be a very short section of your text.
Explain the Product’s Significance
What will it do for me?
By writing your own copy, you can directly target your unique audience.
Make the most of this opportunity! Clearly explain how your readers will benefit from this product.
No one knows your audience like you do. Suggest a variety of product uses just for them, and give examples. This is the time for details – make this section long and rich.
Tell the Reader to Make a Purchase
You’ve come so far – you’ve laid out exactly what the product is and how it will help your unique audience. Now, seal the deal – tell your readers to purchase the product! Include your affiliate link in this section.
This step may sound strange, but it’s necessary. Often, people hear about a product and are genuinely interested, but fail to actually make a purchase.
A clear call to a simple action cuts down on buyer ambivalence. Don’t be pushy – just change your verb tenses to the imperative. Instead of:
“If you think that you fit this profile, you might want to think about buying this product.”
Say: “Click here to order today.”
Really… you have to “tell someone to buy”.
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Most of this article was written by Tom Kulzer (AWeber CEO).
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