Debra’s Marketing Makeover Part Deux

Two years ago I participated in one of Alice Seba’s Spring Cleaning marketing makeovers. She no longer teaches this class…

This coaching course was one of the most enlightening and “needed” courses I’ve ever been involved in.

First… let me just say… when you purchase a coaching coarse and are held accountable for completing the tasks… it really works!

Of course – you must always be self motivated… coaches don’t generally smack your knuckles with a ruler if you don’t do the work.

Second… this is not a “One Time” task. I’ve learned that I must do this “Spring Cleaning” of my business on a regular basis. My complete makeover was completed two years ago and again a year ago – so it’s time to do it again.

I think this is so important – So I thought that I should share the details of my makeover with you!

If you seem to have piles of projects… to the point of overload… this will definitely be an important exercise for you.

• If you feel that you are a little (or a lot) bit overwhelmed and don’t know where to begin to get out of the hole…
• If you know you are not earning as much as you could from your sites….
• You should be doing more lead generation and email marketing….
• You have too many projects and not enough time…
• You’re spending too much time on administrative tasks and not enough time growing your business…
• You sometimes get to the end of your work day and realize that you really haven’t accomplished anything…

Then it’s time for you to do your own Marketing Makeover.

So… What is a Marketing Makeover?

It’s all about taking all the bit’s and pieces of your business and creating a lower-maintenance, higher-profit business.

You take an inventory of all your assets (and liabilities) in your online business. You may think you know it all… but you will be amazed at the “insight” you will get when you see it “ALL” laid out on one graph.

What are business assets? Things like:

• domain names
• websites
• autoreponder series
• software/membership
• etc.

Not only will you need to list them all – but you must dig deep and understand where each project is in development, how it’s performing, and how it fit’s into your overall business plan.  How much does each of your websites make? How much does it cost? What projects do you need to complete?

We all must get our “ducks in a row” for the New Year. Let’s all make 2011 the best year yet.

I want to clear out all the crap, time wasters and things that don’t make good business (profitable) sense.  Michelle has graciously provided us with a spreadsheet to fill in. This makes it easier to get started… because we can just fill it out and edit as we need.

Some of the topics that will be covered in this “Part Deux” Makeover are different than I did last year. I will be going even deeper into my Marketing goals and finding all the gaps I’ve overlooked. This is very cool… I want to run a tight ship!

Note – I originally posted this article December 2009 – It’s now December 2010 and I’m once again doing a marketing makeover and making plans for 2011.  I’ll be sharing some of the “stuff” I’m working on and cleaning up right here… so stay tuned.

Okay – Let’s Get Busy…

Tagged as: Debra Conrad, marketing makeover